IN-HOUSE PROJECT · DIGITAL EDUCATION
Nora Orchid
A digital experience connecting educational content, discovery and the presentation of an orchid care course.
THE LIVE WEBSITE
An identity of its own.
THE CHALLENGE
Provide context before the next step.
Presenting a digital product takes more than a buy button. Visitors need to understand the content, discover the format and assess whether the material is right for them.
The website organizes that decision into a sequence: course overview, actual book samples, chapters, audio, frequently asked questions and checkout access. The botanical identity carries through the colors, images and page composition.
THE IMPLEMENTATION
What you will find on the website.
Product presentation
A page with course content, book samples and an audio excerpt to explore before buying.
Discovery journey
A free guide, blog and orchid checker accessible through the website navigation.
Purchase on an external platform
Links to the Hotmart checkout, with information about the material's digital format.
Experience in three languages
Portuguese, English and Spanish options for audiences who speak different languages.
THE DELIVERY
An experience you can explore.
The project brings the course presentation and educational resources together at one address. It shows how to structure a digital presence for an in-house product, with separate paths to explore, learn and buy.
Nora Orchid is an in-house project with a digital editorial character. This case study describes the implementation and published experience; it is not a client testimonial or a measurement of sales or traffic.
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